11 September 2026
Open Educational Materials of the sustainability-focused Project-Based Learning (PBL) experience implemented in the Bachelor’s Degree in International Trade, as part of the International Marketing Research Course, at ULE.
The challenge was developed in collaboration with the renewable energy company Jupiter Bach, providing students with a real business case from the wind power industry. The objective was to conduct a comprehensive marketing research project and propose evidence-based actions to strengthen the company’s marketing strategy and communication of its social and environmental value, integrating sustainability considerations into the recommendations.
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